Module 3: Mastering Your Marketing
In this module, you'll discover how to formulate marketing messages that captivate and convert, by learning how to identify your prospects deepest longings and discontent, and by learning to think the way they think in order to speak their language in your marketing messages.
- 2:40 – Two Core Activities for Coaches
- 6:36 – Marketing Demystified
- 12:24 – Overview of Content
- 13:10 – Understanding the Higher Calling
- 16:28 – Understanding the Role of Influence
- 25:44 – Understanding Our Ideal Client
- 33:42 – Understanding the Power of Words
- 34:35 – Understanding Motivation
- 40:43 – Understanding the Power of Story
- 52:44 – Content Summary
- 58:10 – Overview of Money Mastery Work
- Presentation Slides
Download a copy of the Module 3 PowerPoint slides in PDF format.
- Defining Your Ideal Client
This worksheet will guide you through defining your Ideal Client.
- Money Mastery Work on Influence and Story
This worksheet will help you clarify that for which you are an role model/influencer as well as help you define your signature story, a client success story, and an imaginary 'ownership experience' story.