Live Coaching Calls
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Your LIVE Q&A and Laser Coaching calls are at the heart of the Ignition Lab. You can access all recordings below.
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Call Summary
- 0:00 – Introductions – Your goals and your coaching business.
- 17:00 – Teaching on Burning Desire
- 25:00 – 3 Roles from E-Myth – Technician, Manager, Entrepreneur
- 27:00 – The Challenge of Obscurity
- 28:30 – Sharing of Burning Desires
- 44:30 – Starting With Why & Building Movements
- 50:00 – How do you create “Quote Cards” to post on Facebook?
- 59:45 – How do you monetize your Facebook Posts?
- 1:00:00 How do you define your brand?
- 1:12:20 – What’s the difference between branding and your target audience?
- 1:19:00 – Wrap up
Resources Mentioned On The Call
Start with Why: How Great Leaders Inspire Everyone to Take Action, by Simon Sinek
Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements, by Robbin Phillips
Alexa.com – These is the site where you can see lots of metrics about your own site and that of others in our niche.
Canva.com – This is the site where you can easily create graphics for Facebook posts… and a ton of other things. The service is FREE, and they have a lot of free images you can use. You can also purchase their premium images for $1 each. Great site. I create all my FB posts here now, as well as my FB cover images, YouTube cover images, Twitter cover images and a host of other things. it’s great. I’ll be creating a Video-based Ignition Plan for this as well, so I can walk you through this on screen.
Branding – we talked about branding on the call, which is about the kind of feeling you want to convey about you and your brand. Do you want your brand to feel corporate and professional? whimsical? fun? Compassionate? Knowledgable but approachable? Affordable or High End? In any case, the images we use, the words we use, the font we use, our pricing for our programs, what we name our programs… all conveys to our audience what kind of brand we are. Below are some links to examples I shared on the call:
SEOWorks – Great example of a website that carries the Australian theme throughout with the images of animals.
SimpleGreenSmoothies.com – Again, a really tight brand. Notice the consistency of the font, the black and white labels, and the simplicity of the site which helps to convey the idea of “simple green smoothies’.
Brendon Burchard’s Youtube Channel – Notice the unique look of black and white video and the simple font. The videos are also shot from 3 unique angles, which is another form of branding.
Marie TV – Check out Marie Forleo’s YT show. More whimsical and fun, but continues to have a consistent look and feel and colors and style, which carries through to her website as well.
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Call Summary
- 2:00 – Laser Coaching re: Client Funnel for Women Business Owners
- 16:30 – How can I bring my coaching/training into corporate America?
- 22:30 – Case Study: Zina’s Gypsy Tea – Women Entrepreneurs using feminine principles in business leadership and sales
- 27:30 – Intro of new member
- 31:30 – Overview of Marketing Funnels
- 35:30 – Overview of 3 types of online marketing funnels
- 36:00 – Description of a “Splinter Funnel”
- 43:30 – Laser Coaching re: Splinter Funnel Creation
- 1:00:42 – Should I offer two programs in my enrollment conversation?
- 1:08:00 – What tools do you use to record and publish your teleconferences?
Resources Mentioned On The Call
Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams, by Jeff Walker
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Call Summary
- 13:30 – The importance of staying in action.
- 18:00 – Description of Webinar Funnel, Seed Launch and Evergreen Funnel
- 28:30 – Winning Webinar Formula
- 32:00 – Mechanics of a Seed Launch
- 33:30 – Question: How do you record your computer screen?
- 39:00 – Marketing is always trial and error
- 42:00 – Pam shares a marketing case study of testing different price points
- 49:47 – Question: What kind of price point should I offer on a webinar and how do I set it up ahead of time?
- 57:00 – My programs vs. someone else’s program
Resources Mentioned On The Call
- Camtasia – Software for recording your screen on a PC.
- Screenflow – Software for recording your screen on a Mac.
- Anatomy of an Evergreen Webinar Funnel – PDF case study of my Money Mastery Intensive Evergreen Webinar.
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Call Summary
- 0:00 – Centering
- 2:00 – How to decide whether or not to move forward with your event when registrations aren’t what you expected?
- 9:30 – How to calculate Earnings Per Person for an event.
- 10:30 – Strategies to get more people in the room at your event.
- 15:00 – How to work through personal resistance as you step into something greater.
- 22:00 – Having a ‘do or die’ attitude in your business.
- 24:30 – Splinter Funnel Example
- 26:30 – 7 Steps to a successful webinar/teleseminar marketing campaign (see document below)
- 38:00 – Case Study: Marketing the Ignite Your Dreams Membership Program
- 56:30 – Creating momentum in your business through imperfect action.
- 58:12 – The value of repurposing content – blogs, videos, Facebook posts.
Resources Mentioned On The Call
- Edgar – Awesome social media management tool.
- 7 Step Marketing Formula For Your Webinar/Teleseminar and The Program You Offer
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Call Summary
- 0:00 – Centering
- 0:50 – Growing your belief in your ability to succeed
- 3:48 – Sharing Wins – Reminding ourselves how it feels to be successful.
- 21:49 – More Wins + coaching around elevator speech
- 30:30 – New Ignition Plan Walk-Through – How to promote, produce and publish a webinar launch. Pam’s tools plus low/no cost tools.
- 37:50 – What is a landing page/optin page, how is it used, and how do I connect it to my email service provider to send out automatic emails?
- 53:25 – Applause for taking action on the tools, tips, tricks, strategies and information provided.
- 57:40 – What additional Ignition Plans would be helpful to you?
- 1:00:00 – The goal of YouTube Videos [or any social media] is to use it to link people back to your website in order to build your list.
Resources Mentioned On The Call
Noomii – Directory of coaches.
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Call Summary
- 00:00 – Lessons from “The Obstacle is the Way”
- 6:00 – Centering
- 9:57 – Announcement: Launching of the Coaches On Fire Podcast
- 11:00 – Expansion of the Ignition Lab concept
- 44:00 – Using Pinterest in your business
- 50:00 – Three different approaches to creating your website.
- 56:20 – Learning to ask “What is your business requirement?” as it applies to your website.
- 58:30 – The importance of being able to ‘be found’ on the web.
- 1:15:19 – Understanding the difference between mobile friendly and mobile responsive site and how that impacts your website being found on Google.
Resources Mentioned On The Call
- Podcasts on ITunes
- Pinterest – Sharing and categorizing images online
- WordPress – Platform for your website: This is what CoachesOnFireCommunity.com and Pamsterling.com are built on.
- Simple Updates – Online website builder.
- Wix – Free online website builder
- Weebly – Online website builder.
- Square Space – Online website builder.
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Call Summary
- 04:37 – Developing a Habit of Persistence
- 05:21 – Commit to Organized Planning for the second half of the year
- 10:30 – Sharing of wins
- 43:59 – Difference between Mobile Friendly & Mobile Responsive
- 54:54 – How to optimize your website, videos and blog post for Search Engine Optimization
Resources Mentioned On The Call
- Instapage – The Easiest-to-use, Most Customizable Landing Page Platform
- Mobile Friendly – This test will analyze a URL and report if the page has a mobile-friendly design.
- Simple Updates – Create amazing websites and mobile apps.
- WordPress – For personal blog or business site.
- KwFinder.com – Find long tail keywords with low SEO competition
- Yoast SEO Plugin – WordPress Plugin
- Canva – Create a design for your blog, business site & social media.
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Call Summary
- 1:54 – What is a Quantum Leap?
- 7:45 – Sharing of Wins
- 30:40 – What is the Elegant way?
- 57:42 – The anotomy of a Landing Page
Resources Mentioned On The Call
Anatomy Of A Landing Page
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Call Summary
- 00:11 – Centering
- 11:40 – Sharing of Wins
- 36:26 – Who is your perfect Client?
- 1:30 – Target audience & getting more like for Facebook page.
Resources Mentioned On The Call
- Aminstitute.com/headline – headline tester
- About.me
- The Coaches On Fire MindPT session. (Watch this everyday. Start on speed 1 or 2 and then gradually increase to higher speeds)
- The Teleseminar Marketing Plan.
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Call Summary
- 03:31 – Sharing of Wins
- 25:03 – Two different kinds of Value: Practical Value and the Intrinsic Value
- 56:56 – Teleseminar & Webinar
- 01:02:47 – Difference of Paid in Full & Buy Now
Resources Mentioned On The Call
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Call Summary
- 1:20 – Sharing of Wins
- 21:36 – Branding – How to decide our branding? How do we determine it? How do we implement it?
- 22:32 – What is our passion?
- 22:37 – Why were doing what we do?
- 28:23 – How we carry out our belief?
- 28:43 – Who is our perfect client?
- 56:06 – List Building Strategy – Easily consumable and Highly desirable lead magnet that is most likely a checklist, a blueprint or template.
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Call Summary
- 3:39 – Centering
- 6:42 – Sharing of Wins
- 11:38 – How to promote videos on Facebook.
Resources Mentioned On The Call
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Call Summary
- 00:00 – Centering
- 01:02 – Sharing of Wins
- 03:30 – What is the follow up strategy?
- 50:56 – What is the smart way to grow our MindPT business?
Resources Mentioned On The Call
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Call Summary
- 00:29 – Centering
- 02:41 – Sharing of Wins
- 47:50 – How to solve a micro problem?
- 1:10:01 – How to use MindPT to lead magnet.
- 1:16:14 – How I position myself as a Coach?
- 1:21:09 – How would having a Thank You page reduce the cost of the lead magnet?
Resources Mentioned On The Call
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