Frequently Asked Questions
Frequently Asked Questions
The questions and and answers below have been curated from the Ignition Lab LIVE Q&A calls. This FAQ is continually being updated.
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How should I structure my signature speech?
- What is a signature story? – it’s your story of transformation. We are in coaching because our life changed in some way, and now we are wanting to help others do the same.
- Basic structure:
- What was your struggle?
- What was your transformational moment?
- What is the success you’ve had or strength you have gained as a result that you now want to invite others to be a part of.
- Format for delivering your story:
- Hook – grab the audiences attention – intrigue, question, curiosity.
- Book – this is the key message/story.
- Look – invite the audience to look at their own lives and where this might apply.
- Took – invite them to take an action.
- Never tell a story without a point and never make a point without a story.
- Don’t try to make your story memorable – make it unforgettable.
- What’s an unforgettable speech in your mind?
- what made it unforgettable?
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What should I look for in an Email Service Provider?
- Easy to use
- email creation
- reports and analytics
- whos on a list
- Ability to set up and Autoresponder series
- A series of emails that go out automatically after someone subscribes.
- welcome
- delivery of what was promised
- add more value – tips, tools, tricks
- A series of emails that go out automatically after someone subscribes.
- Ease of segmentation
- You are able to ‘speak’ to people differently based on their actions or what list they are on.
- Ability to have different lists with different lead magnets, AND have the ability to combine those lists when sending broadcast emails.
- Example – productivity report vs free webinar
- different product delivered when someone joins the list, but when I’m doing a Q&A call like this, I want to be able to send to both those sets of subscribers.
- MailChimp does not do this easily.
- Example – productivity report vs free webinar
- Recommendations
- Aweber or Get Response
- InfusionSoft
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