This might not work.

“This might not work.” I heard Seth Godin say it on a podcast. He said this is his mantra. He talked about the freedom it provides when trying something new. He said he has way more failures than successes. And although he has many extraordinary successes, he said he’s most proud of his failures. I…

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HOOK BOOK LOOK TOOK - Coaches On Fire - Pam Sterling

Hook. Book. Look. Took.

35 years ago, my first mentor taught me a simple formula for structuring my teaching that I’ve used ever since in designing curriculum, crafting signature speeches, developing presentations, and writing blog posts. The formula is simply this: HOOK. BOOK. LOOK. TOOK. Let me unpack that a bit. Hook Capture the audience’s attention from the very…

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