Archive for March 11, 2016
Hook. Book. Look. Took.
35 years ago, my first mentor taught me a simple formula for structuring my teaching that I’ve used ever since in designing curriculum, crafting signature speeches, developing presentations, and writing blog posts. The formula is simply this: HOOK. BOOK. LOOK. TOOK. Let me unpack that a bit. Hook Capture the audience’s attention from the very…
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